Marketing is not difficult, but it is a strategy. You must know how to do all the steps, in order, and have good timing. For a book to sell – it has to have a digital component – sold digitally and marketed digitally.
And if you have a video, like our client, Dr. Cindy Trimm, you have a winner!
So what does “smart” marketing look like?
Here are some book marketing tips:
1. Link a book and the marketing of a book to a current event
If your book can be news-related, you’ve got a built-in buzz (especially if you don’t have a strong platform or brand). And this is not necessarily a tragic event. You can kick off your book with a sporting event or the Olympics, a blockbuster movie and Black History Month. It doesn’t matter – as long as there are people talking about it and feasting on more information on the topic. If you have a book on health and wellness, join the conversation on Obamacare or Michelle Obama’s “Let’s Move” campaign. Finding the right HOOK is key and timing is everything.
2. Creating intrigue and curiosity is essential
If you can create curiosity around your book, you will create a bit of buzz before the book is released. It’s no different with movies. A good movie trailer will have the purchase of $ 20 for a movie (for two) in no time. No different with a GOOD book trailer. We specialize in developing book trailers and creative ideas that match the authors’ brand.
3. Use technology to sell your book
Yes, YouTube is a great tool for selling a book. But note that this is not the book at all. This is the comeback story – the platform you developed OVER TIME that allows people to watch you videos, open your emails, and participate in your podcasts like crazy.
4. Creation of joint ventures for more book sales
I don’t know how many people you have on your mailing list, but if you could double your list and reach several thousand more, wouldn’t that be a coup? This is what we did for Dr. Cindy Trimm. We ran an email and social media campaign to her list and our partners and increased her exposure to several hundred thousand people! So a smart move would be to find only a few joint venture partners for your book and you will have people flocking to your website.
5. Sell a book without selling a book
We’re big fans of a “landing page” that sells people not just on the book – but on the move. See, you don’t think about buying a book – you are part of an event. See an example of what we created for Dr Laureen Wishom at http://www.fitfinefabbooklaunch.drlaureen.com. It worked!
6. Build a list
When you go to the landing page, you really add your name and email address to the author list. They can then send you additional teasers leading up to the book so you’re ready to buy before it hits the streets. We’ve given Dr. Trimm’s List tons of early order bonuses and an opportunity to interact with her right on podcasts. Then we staggered the distribution of the pre-sold books over several days so that they didn’t all fall at the same time.
A block of book orders shipped as an account as “one” book on Amazon’s Best Sellers List. But, if you stagger the orders, you’ll be more likely to be on this enviable bestseller list. You are tempted to subscribe to the email in order to receive the “insider report”. This “WOOs” keeps people and interested until the official launch. And she did! # 1 Best Seller on several lists, including Amazon and twice on the BCN (Black Christian News) list.