You’ve seen the acronym RSS everywhere. Most blogs ask you to subscribe to their RSS feeds, but what is it?
Usually it means Really Simple Syndication and it is another way of posting articles and updates from websites especially blogs and news sites, audio and video sites which are frequently updated. day. An RSS feed can be displayed as full text or as a summary.
Websites can benefit tremendously from using RSS feeds on their sites, as a web author can then syndicate their content fully automatically, using a service such as Feedburner or software that creates the feeds automatically whenever any. thing on your website is updated.
Users sign up to receive your feed and receive an update whenever something changes on your site. If you publish a new article on your blog, for example, the subscriber will receive a summary message informing them of the title of your article and when it was added to your site. From the summary, they can then click on the link to read the full article. Subscribers use a “feed reader” or “aggregator” to read updates.
Feeds benefit publishers by allowing them to automatically syndicate content. A standardized XML file format creates the information only once, but allows it to be viewed by many different programs. A feed reader or aggregator can be web-based, as in Goggle’s suite of tools, a desktop download, or available for a mobile device.
The advantage for the subscriber is that the summaries are sent automatically to his reader, without having to go to each website of interest to see if there are any updates.
Benefits for subscribers:
As a subscriber, you are kept up to date with things that matter to you without having to go to every website. You can get feeds on everything from news and weather headlines, to your favorite music releases and favorite blogs. You can find out the latest details almost as they happen and it saves you a lot of time. As a subscriber, you are in control of what, when and from whom you receive. This leads to a cleaner inbox because RSS feeds are not sent to your email address.
One of the best advantages of using RSS feeds instead of subscribing to a website via email is that you don’t use your email address. This means that you will not be spammed. Feeds can contain advertising, but they don’t spam your inbox. We all know that some sites don’t honor email unsubscribe requests or ask you to explain why you are leaving, but RSS makes it easy for you to unsubscribe by simply deleting the feed from your reader.
Benefits for publishers:
For website owners, RSS feeds are great marketing tools.
When someone subscribes to your website through RSS, they’re interested in what’s going on on your site. They want to know when you updated your content when it happens. They can receive the latest news about your products and services without your email ending up in their spam box.
If you are using Feedburner or the like to publish your feeds, you can get details on how many subscribers you have. Other services do not provide this information. You don’t see who is reading your feeds and who is ignoring them or who is unsubscribing and why. Finding out why people leave mailing lists is often critical information that can help improve the design or content of a website.
Although RSS feeds have been around for years now, many people still don’t know anything about them and don’t use them.
If you want to start using an RSS aggregator to receive feeds, maybe the easiest way is Google + when you sign up for a free account. It’s quite user-friendly and easy to read. It is available by clicking on the “more” tab when you are logged in.
When you’re on a website you like, look for subscription options and you’ll usually find an RSS feed button. You can type an RSS feed code into your reader, or the site may offer Google as an automatic option. That’s it. The site feed will now begin to arrive in your player in real time.
When creating RSS, the idea of internet marketing was not taken into account. However, when people subscribe to your RSS feed, they are showing interest in your content. Of course, savvy marketers can see the benefit of sending marketing messages to those with a specific interest in their topic.
RSS is still underutilized but is a very powerful way for subscribers to easily keep up to date on many sites and for websites to provide real-time content updates to interested readers. If you’re not using RSS as a subscriber or site owner, now is the time to start.