In the past, the fashion world has seemed like a place beyond the reach of the general public. A mysterious place; of which only the rich and famous could be a part. These days, however, thanks to the social media revolution, that world has opened up and anyone can participate and share their experiences. Social media has had a huge impact on fashions and trends.
Blogs are one of the prime examples of social media that has affected fashion. The demand for blogging has grown tremendously over the past few years, and more and more people are getting involved in this way of connecting with each other. Fashion bloggers report on the latest fashions and trends via relevant websites, before they hit the magazines, and it’s interesting that we are now seeing bloggers sitting in the front row of the catwalks. A place once reserved only for celebrities and designers. The reason there is such interest in this form of social media is not only because we can generally relate to the writer, but also because they have the ability to report on the latest trends instantly afterwards. shows. This reduces the need to wait weeks or months before publishing magazines or updating websites. It also gives us a platform to interact and communicate with each other.
Popular websites like Facebook, Twitter, and YouTube have also had a huge influence on women’s fashion and current trends. Top designers such as Burberry and Louis Vuitton have used these types of social media to broadcast live catwalks as they happen, allowing viewers to talk to each other about the latest fashion before it hits. ‘reaches the stores. It is also a way to communicate directly with designers, which increases their awareness of what is popular and what interests fashion enthusiasts. It allows people to feel connected and express their opinions. It also allows people to have a direct influence on fashion trends and know that their opinions are valued. The designers are also developing ways for viewers to make instant clothing purchases, during these live performances.
Fashion-dedicated sites such as Polyvore and Chitopia have built-in forums, where visitors can interact with each other and share style tips and advice. There is also the option to upload photos and show off your personal style. These types of fashion sites have a significant impact on current trends because people love to talk to each other, and what better way to showcase your own unique style and allow others to be inspired and even replicate ideas.
The increase in social media is not only affecting styles and trends, but it also allows designers to reach more people, in a shorter amount of time. This can dramatically increase traffic to specific websites and hence have a huge impact on online sales. The need and desire for social media just continues and gives way for an even more interesting and inspiring way to interact and enjoy the latest styles.