Fashion Design Basics 01: Research and Design


I had been doing costume and fashion design for quite some time now, but a recent project I was asked to work on led me to go to the nearest bookstore to research fashion and clothing. design. Nothing beats a shark in our lives to wake us up and push us to the edge of our comfortable life. This universal truth has never been more alive than that day when I had this frightening project. It’s scary because I’ve never worked on this kind of project before and new materials and new construction require a certain level of expertise and specialization on these things.

I had the good fortune to rummage through the thick and intimidating volumes of fashion in the large city bookstore and came face to face with this seemingly unassuming reference book by Simon Seivewright, “Research and Design”. I was immediately drawn to it and was captivated by its meaty, no-frills content, yet the small volume, all of its 175 pages, including index and resource pages, was not just packed. systematic and intelligent advice on what and why to research and where to find research, as well as how to compile your research, three-dimensional approaches to research, designing from research and finally communicating your ideas. Here is! Really small but terrible. It seemed that all the wisdom of Edith Head’s long years as a respected Hollywood costume designer or the work and life words of an iconic fashion style guru were summed up in this small but definitive work of Mr. Seivewright. What convinced everything for me was the engaging way the book was presented. The format is crisp and clear with wonderful photos of creative works by designers that best embody the design or research principle presented. Most fascinating are the quotes that aim to both inspire and stretch the imaginations of readers.

I find this book very useful in establishing research as the backbone of the fundamental success of any fashion-oriented design related project. And he did it very successfully with not only a systematic approach, but also a creative format that would appeal to young designers who grew up in a multimedia environment and knowing the internet. The powerful visuals and quoted quotes would inspire and add to the imagination of the fashion student as well as the expert.


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